What is a required prerequisite for creating multi-entity segments?

Creating multi-entity segments in Adobe Experience Platform necessitates establishing relationships between XDM (Experience Data Model) schemas. XDM schemas define the structure of the data that is ingested into the platform, and these schemas must interconnect to facilitate the segmentation process across multiple entities.

When relationships between schemas are defined, it allows the system to understand how different datasets interact and relate to one another, enabling the creation of segments that encompass data from multiple sources. Without these relationships, the platform cannot accurately segment users based on data that spans various entities, as it would lack the necessary context to understand the connections between different types of data.

While user consent data, data quality, and historical data aggregation are all important factors in managing data effectively within the platform, they do not specifically pertain to the prerequisite for creating multi-entity segments. The core requirement lies in defining those relationships between schemas so that the platform can operate effectively across diverse datasets.